I see lots of people struggling to get traffic to their websites. I get question after question about the best free sources? the best-paid sources? the most traffic? the fastest traffic? Where to send the traffic?
Everyone wants to know about traffic and how to drive it.
I know what that’s like, I used to be in the same boat.
All the so-called ‘gurus’ say the same thing.
“Just set up a converting funnel and drive traffic to it”
Huh?
They made it sound so easy. Just do A then B and the money will come pouring in.
Well, in fact, it is that easy but they left out one important detail.
Like everything else in life…it’s only easy once you know how to do it.
The first step to getting hoards of traffic is that you need to realize one very important thing about
traffic.
Traffic on the internet is EVERYWHERE. Traffic sources are essentially limitless.
Read that again. It’s that important.
Once you understand this and then learn how to focus your efforts on the traffic sources that best suit your needs, how to harness them and send them anywhere you want, you will never have to worry about where your next check is coming from.
Ok, so let’s break it down into the two main types of traffic that are out there
- Free
- Paid
Free traffic is things like SEO, article marketing, Youtube videos, forum posting, guest blogging, etc…
But free traffic is really a misnomer because it costs you a very important commodity.
Your time!
You have to write the articles, make the videos, build backlinks, etc.
So, essentially, all traffic is paid traffic. Because you’re either paying in time or in money.
The other thing about so-called ‘free’ traffic is that it takes time to build up.
The effects of SEO and article marketing don’t happen overnight so progress will be slow which makes it really hard to quickly test what’s working and what isn’t.
It took me more time than I care to admit to realize that when the gurus were talking about “sending traffic to your funnel”
They were really talking about paid traffic. The kind that costs money.
Why?
Because you can turn paid traffic on and off like a tap and you can quickly figure out what’s working and what’s not because you can send lots of traffic at once and split test your way to profitability.
Being able to send traffic on demand to your offers is the difference between a healthy income online and worrying about paying your bills.
Traffic and your ability to send it is THAT important. It makes or breaks your business.
Period.
Here’s a great way to start getting some paid (almost free) traffic that you can implement right away.
Go to Google and search for other sites in the same niche as you that are building lists
and contact them and ask if you can buy a solo ad from them.
This just means they’ll send an email out to their list promoting your offer or squeeze page.
Even better, if you have a product, you can give it to them for free and offer them 100%
of the profits to promote to their list.
It’s a win for everyone.
This is a great way to build a list of BUYERS for (almost) free. And with a back end in place, you could even profit on the deal right away.
Once you know that you have a converting offer based on your testing with some paid traffic sources then it’s time to start building out the free methods of getting traffic because only then will you know that it’s worth it.
